🥭 12 new creators joined Downtown Mango today2,422+ vetted desi creators across 45 US statesAI matches creators to brands in secondsBrands start campaigns from just $20Real creators, real followers, no AI faces
HiringWe're growing the teamSee open roles →
AI-powered creator marketing · 2,422+ desi creators

Campaigns matched by AI,
made by real desi creatorslocal creatorsfood creatorsfashion creatorstech creators

Tell us what you're launching. Our AI picks the right creators, writes the brief and tracks every post. You approve, they post, your customers see it. From $500.

AI matching, with a reason for each creatorReal creators, no AI facesLive results dashboard
MatchReading your brief…Scanning 2,422 creators…8 matches, ranked by fit
Plan & briefDrafting two plans…Writing hooks and captions…Brief ready to approve
DirectCreators confirmed…Drafts reviewed by our team…Posts go live Friday
MeasurePulling live metrics…73K views · 7% engagementNext campaign suggested
Brands we work with
DuroflexDuroflexAIMS InstitutesAIMS InstitutesYuluYuluKesar FoodsChai CollectiveRupee WalletRang StudioMasala BoxTiffinGo

Content production

Real desi creators film UGC ads for your product. Our team scripts and edits them, and you approve the final cut.

See how it works
Priya M.Filming your adIn production
Rohan K.Edited by our teamReady for review
Meera & DevFinal cutApproved

Creator distribution

Every ad goes live on creators' own channels, to followers who already trust them. Start with one, scale to hundreds.

Explore the network
San Jose, CA8K followersPosted
New York, NY86K followersPosted
Edison, NJ120K followersScheduled
Downtown Mango in numbers
2,422+vetted desi creators ready to post for your brand
26.5Mcombined followers across the network
10–12days from brief to live posts
How Downtown Mango works

From your brief to their feeds

Content and distribution in under two weeks. You approve the idea and the final cut. We handle everything in between.

Our creators

Meet a few of our creators

Real people with real followings in food, fashion, tech, family and fitness. Tap a profile to see their numbers.

The network today

2,422+ creators across 45 states

Our creators live where desi audiences live, and each one posts to their own followers. Tap a state to see who's there.

Alabama · 12 creatorsAlaskaArizona · 33 creatorsColorado · 18 creatorsFlorida · 86 creatorsGeorgia · 159 creatorsIndiana · 22 creatorsKansas · 20 creatorsMaine · 2 creatorsMassachusetts · 47 creatorsMinnesota · 22 creatorsNew Jersey · 194 creatorsNorth Carolina · 146 creatorsNorth Dakota · 1 creatorsOklahoma · 5 creatorsPennsylvania · 68 creatorsSouth DakotaTexas · 528 creatorsWyomingConnecticut · 37 creatorsMissouri · 33 creatorsWest VirginiaIllinois · 91 creatorsNew Mexico · 1 creatorsArkansas · 26 creatorsCalifornia · 267 creatorsDelaware · 1 creatorsDistrict of Columbia · 12 creatorsHawaiiIowa · 7 creatorsKentucky · 8 creatorsMaryland · 27 creatorsMichigan · 54 creatorsMississippi · 3 creatorsMontanaNew Hampshire · 7 creatorsNew York · 76 creatorsOhio · 47 creatorsOregon · 16 creatorsTennessee · 24 creatorsUtah · 11 creatorsVirginia · 63 creatorsWashington · 83 creatorsWisconsin · 20 creatorsNebraska · 4 creatorsSouth Carolina · 10 creatorsIdaho · 3 creatorsNevada · 7 creatorsVermont · 3 creatorsLouisiana · 4 creatorsRhode Island · 2 creators
2,422+desi creators · 26.5M followers

    Watch

    See it all in one minute

    The short version of how we produce and distribute content for startups, brands and small businesses.

    Pricing

    Start with one ad. Scale when it works.

    Every campaign starts small. Add creators from any audience size and see your estimated reach before you book.

    Your first ad
    from $20 per ad
    • One UGC ad filmed by a real creator: from $20 for a rising creator up to $1,200 for 200K+ followers
    • Scripted and edited by our team, approved by you
    • Posted to the creator's own followers
    • Live in 10–12 days, with a results report

    Need something bigger?

    Custom plans for full-network launches, festival-season campaigns, 500K+ creators and city-by-city rollouts.

    Talk to us

    Your campaign

    Estimates
    Your first Desi UGC ad1 creator · 1K–10K followers
    $50
    • Filmed by a real creator — no AI
    • Edited by our team, approved by you
    • Posted to the creator's own followers
    • Results report

    Add creators from any audience size, from $20 each. Your first ad is already included below.

    Est. reach0
    Impressions0
    Est. leads0
    Total · 1 creator$50 
    Quick 30-min call
    How we estimate

    Reach per post uses a typical follower count for each tier and the share of followers an Instagram post usually reaches (about 40% for accounts under 1K, down to about 18% for 100K+). Impressions are reach × 1.4 for repeat views. Leads assume 0.05%–0.2% of people reached take an action, depending on your offer. Amplification assumes about $8 per 1,000 impressions. Planning estimates, not guarantees.

    FAQ

    Questions, answered

    Still curious? Book a quick call and we'll walk you through it.

    How much does one ad cost?

    It depends on the creator's audience: $20 for a rising creator (under 1K followers), $50 for 1K–10K, $200 for 10K–20K, $500 for 20K–50K, $800 for 50K–100K, $1,000 for 100K–200K and $1,200 for 200K+. Every ad is filmed by a real desi creator, edited by our team and posted to their own followers, with a results report. Mix sizes in the calculator; many brands start with a handful of smaller creators for $50–$500.

    Do you use AI?

    No. Every ad is filmed by a real person from our creator network and edited by our team. No AI-generated faces or voices.

    Do you offer custom plans?

    Yes — full-network launches, multi-month and seasonal campaigns, creators with 500K+ followers, and city-by-city rollouts. Book a quick call and we'll put one together.

    Do I approve the content before it goes live?

    Yes. You approve the campaign concept before filming and the finished posts before anything is published.

    Where are your creators?

    Most of our 2,422+ creators are in the US today, across 45 states, with the largest groups in Texas, California, New Jersey, Georgia and North Carolina. The map above shows the breakdown.

    Who do you work with?

    Tech startups launching an app or product, consumer brands, and small businesses that want to reach desi audiences. No creator team or agency retainer needed — you get the network on demand.

    How accurate are the reach and lead estimates?

    They're planning estimates from typical Instagram performance for each audience size. Your report after launch shows the real numbers from every post.

    Is the content disclosed as sponsored?

    Always. Every post uses Instagram's paid-partnership label, which keeps your brand compliant with FTC endorsement rules.

    Start growing with desi creators today

    Join the startups, brands and small businesses reaching desi audiences through real creators.

    Followers
    Avg. views
    Engagement

    Projected results · one post

    est. views
    est. likes, comments & shares

    Based on this creator's recent reel averages. Estimates, not guarantees.